Alex Jordan · Northampton
Three numbers you already know. Move them to yours and see what's been quoted, priced and driven out to — and never won.
Most trades land somewhere between 3 and 5.
Quoted in a year and never won
168 quotes still sat there
That's 3 jobs. £21,000.
The campaign costs £595. That job would cover it 11 times over.
That last bit is arithmetic, not a forecast. Nobody can tell you how many will come back, and anyone who gives you a number is guessing. What's true is the figure at the top: that work was quoted, and it was never won. Most of those people never chose anybody — they said they'd have a think, got chased twice, and the folder swallowed them.